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AVEDA

1 Litre Volumizing Shampoo - *Save 25% per ml

£92

£9.20 per 100ml

Also available in: Other sizes
Free standard delivery on orders over £60
3 interest-free monthly payments of £30.67 with PayPal

Product code: T232130U

*Save 25% per ml when you buy a litre bottle. Builds body and volume with kaolin clay and acacia gum for hair that looks more abundant. Aveda's own pure-fume™ aroma with jasmine, peppermint, palmarosa, ylang ylang and other pure flower and plant essences.

Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.

Product details

More information

How to Use: Massage into damp hair

Follow with pure abundance™ volumizing clay conditioner

Product Size: 1000 ml

Product Texture: Liquid

Fine hair

Ingredients

Aqueous (water\aqua\eau) extracts\extraits aqueux) - Althaea officinalis (marshmallow), calendula officinalis flower extract, aloe barbadensis leaf juice, sodium coco-sulfate, disodium laureth sulfosuccinate, decyl glucoside, babassuamidopropyl betaine, sodium chloride, hydrolyzed wheat protein, hydrolyzed wheat starch, acacia senegal gum, glycerin, honey\mel\miel, cocamidopropyl pg-dimonium chloride phosphate, polysorbate 20, fragrance (parfum), limonene, geraniol, linalool, citronellol, eugenol, benzyl benzoate, maltodextrin, magnesium sulfate, sodium gluconate, potassium sorbate, polysorbate 80, magnesium nitrate, sodium sulfate, methylchloroisothiazolinone, methylisothiazolinone, bixa orellana seed extract, annatto.

Delivery, collection & returns

Delivery

Standard

Free over £60, or £3.50

Nominated Day

£4.99. Order by 8pm for delivery tomorrow

Collection

Collect from store

FREE

Returns

UK returns

Free

Exclusions apply

Reviews (180)

4.7

87% Recommended this product

Mentions
01 December 2022Johanna

Good substitute for Camomile shampoo

Originally posted on aveda.co.uk

Yes, I recommend this

After Aveda discontinued my all time favourite camomile shampoo, I tried several different Aveda shampoos and pure abundance is the closest to the level of shine and feel that camomile used to give me. It is light and makes the hair look shiny. I also noticed that the hair stays clean for longer. Pity it's so expensive.

Helpful?

Replied

08 December 2022

We are delighted Johanna that you liked the effects of the Pure Abundance Volumizing Shampoo, meanwhile, your comments are important, and we are listening.

03 September 2022Lyndylo
Verified Purchase

Best thickening shampoo

Have used this shampoos for years and won’t be without now

Helpful?

05 June 2022GENK28
Verified Purchase

Love this shampoo

Yes, I recommend this

Love the way this shampoo makes my flyaway hair feel.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

13 February 2022Granny BD
Verified Purchase

Aveda Volumising shampoo

Yes, I recommend this

This is the only shampoo that not only makes my hair look thicker but also very shiny and healthy

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

14 December 2021hogi 41
Verified Purchase

Aveda review

Yes, I recommend this

Good shampoo, Have used Aveda for years. This particular one is new to me, I usually get the camomile shampoo

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

21 July 2021JT87

Great shampoo

Yes, I recommend this

I have used this shampoo for several years. It works well on my fine wavy hair

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

21 June 2021janewriting

Hopeless pump

Originally posted on aveda.co.uk

No, I don't recommend this

The pump is hopeless. The spray comes out in thick lumps which weigh my hair down. I love Aveda products, but I won't buy this again.

Helpful?

12 May 2021Ronette

Wonderful

Yes, I recommend this

I have bought this shampoo before, from other retailers, and use it all the time. I am really pleased I can now buy it, online, from M&S. I have kept a small Aveda container that I refill from large bottle, very green.

Helpful?

05 November 2020fizzfiend

lovely kind shampoo

Yes, I recommend this

I have used Aveda for a number of years as I have a very sensitive scalp and they do not use sulphates. It is a delightful aroma and very kind to my scalp and yes it adds volume to my fine hair without weight would recommend everyone try Aveda.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

15 June 2020Corina

I wanted to love this

Originally posted on aveda.co.uk

I've been on the hunt for the perfect shampoo for my fine hair that has become quite flat, dull and dry. Not fun. I did quite a bit research and first tried a "drugstore" brand that kept coming up which completely ruined my hair further so I thought to go with Pure Abundance as I have used other Aveda hair products before. The first week or so using this shampoo was so amazing, my hair felt like I just came from the salon, and dried so beautifully naturally, but for the past 3 washes, it went down hill and left my hair very greasy and waxy. At first I thought maybe I didn't put enough in, so the next time I washed my hair I was sure to use a little bit more and scrub properly, still felt waxy, and I did again (third times the charm is my go to), making sure that I rinsed properly thinking maybe I didn't rinse enough, but still waxy on the back and my hair become very dry and feels so rough. So the hunt continues. The extra star is for my mum who has even finer hair than me and she says its amazing for her so there's that.

Helpful?

29 March 2020crazyshopper123

Excellent!

Yes, I recommend this

I have used lots of different brands of volume shampoo, AVEDA is really the one I want! never feel dry and very smooth. Because I have the Bob style, volume is the point for my very fine hair. Love it, recommend +++

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

17 December 2019Spider54

I would buy this product again

Originally posted on aveda.co.uk

Yes, I recommend this

Love this shampoo for my fine hair. It lasts quite a long time but I try to vary use with other cheaper brands. Overall it does add volume to my hair.

Helpful?

14 December 2019Gill

best shampoo

Originally posted on aveda.co.uk

Yes, I recommend this

This The best shampoo which work really well on my very fine hair. I have to buy the economy bottle as my husband won't use anything else.

Helpful?

13 December 2019smoss

A winner

Originally posted on aveda.co.uk

Yes, I recommend this

I got fed up with cheap shampoos leaving my fine hair heavy and limp. I decided to invest in this line and I'm happy I did. The scent is amazing and it really lathers up well. My hair is left feeling clean and with lots of volume. I have already stocked up with a sale code for when I run out.

Helpful?

28 November 2019bairstow

Great shampoo BUT .....

Yes, I recommend this

Whenever I have purchased larger sizes ie 1L I have always received an accompanying pump. Sadly not on this occasion, so disappointing. The product itself has a wonderful fresh scent and produces a great head of foam. It is ideal on fine hair I have found. No static, never limp hair. I have used Aveda for many years and the larger sizes are far better value for money, especially with the 20% discount. Having layered hair the shampoo gives it body and when drying with a round brush, volume. There are no harsh products in the shampoo which is another reason for using Aveda. It really is kind to hair. All positives for me, bar the absence of a pump. M&S can there please be a pump with this product?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

10 November 2019OlaS

Fantastic shampoo

Originally posted on aveda.co.uk

Yes, I recommend this

I first tried this shampoo about 15 years ago. It was recommended by my hairdresser. I have fine hair but apparently lots of it. My hair feels light and healthy. There is a lifting effect. Not cheap but a 1 litre bottle lasts months. Definitely worth the money!

Helpful?

05 November 2019Joanne

I would buy this product again

Originally posted on aveda.co.uk

My hair is so much thicker. My hairdresser cannot believe the difference. Very impressed.

Helpful?

30 October 2019Moonshadow

Volumizing Shampoo

Originally posted on aveda.co.uk

No, I don't recommend this

When I first used this Shampoo I noticed that my hair felt matted and was worried that I wouldn't be able to get the comb through it. I needn't have worried as once I applied the Pure Abundance Conditioner all was well. My hair is quite fine and the reason I have only given it 3 stars is because I expected a little more from it. The volume effect didn't really last that long. Also the smell is a little too overpowering.

Helpful?

09 October 2019Toshie40

Excellent shampoo.

Yes, I recommend this

I have tried countless shampoos over the years, wasting money of course, and I am pleased to say that this gentle shampoo does improve the thickness of my very thin hair, and does not irritate my scalp. So I was very pleased to take the offer of saving 25% too, as the larger bottle should last me sometime.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

17 June 2019Ks27

Lovely product

Originally posted on aveda.co.uk

Yes, I recommend this

One of my favourite Aveda shampoos. Smells great and my hair feels amazing after washing with it.

Helpful?

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